Trust Power is a purpose-led organisation on a mission to accelerate the decarbonisation of UK households through increasing their control over energy use. The first product Trust Power has launched is Loop - a free energy-saving app for smart meter households. Loop helps users track their energy consumption and costs, empowering them to make changes that will positively impact their energy bills and carbon footprint. On average, Loop users cut their energy use by 15% and save around 250kg CO2e per year. Through Loop, Trust Power delivers immersive, personal energy usage data and advice. This enables users to make informed decisions about how they use energy at home. Whilst Low Carbon creates renewable energy at scale, Loop helps households to use as little of it as possible.